About Me
A chance opportunity to work with Dr. Dre and Jimmy Iovine at Beats by Dre in 2011 launched me on a career-defining journey—culminating in a decade at Apple. As an early Beats employee, I wore many hats: negotiating artist deals, setting up global operations, raising capital, and managing the brand’s $3B sale to Apple.

At Apple, I helped transform Beats’ raw potential into long-term success, collaborating across teams to integrate the brand into Apple’s ecosystem. Later, I expanded my expertise within Apple’s Media Services business, exploring new markets, business models, and global partnerships.

Now, I’m focused on getting closer to the creation process—investing in and helping consumer startups and lifestyle brands position themselves for growth and lasting impact.

Thoughts
-The Post-Consumerist World: What Comes After More?
-Millennial Brands: Evolve or Die
-Jaguar’s Rebrand: Brand Suicide

Contact
-LinkedIn
-Email